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BtoB

ComScore: Global search market up 46% in December

By Published on .

Reston, Va.—The number of search queries worldwide totaled 131 billion in December, an increase of 46% over the same month a year earlier, according to digital marketing company comScore.

‏The U.S. represented the largest search market in the world, with 22.7 billion searches, about 17% of all queries globally, followed by China with 13.3 billion searches, Japan with 9.2 billion and the U.K. with 6.2 billion.

Google sites, including YouTube, continue to dominate the search market, with a 66.8% share globally. Yahoo sites ranked second with a 7.2% share, followed by the Chinese search engine Baidu at 6.4%.

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