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ComScore introduces Ad Metrix Publisher service

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Reston, Va.—ComScore, an online measurement company, Monday announced the debut of comScore Ad Metrix Publisher, a service that reports where display ads are viewed across the Internet and characteristics of the people who view them.

The new service captures all types of display advertising, including static and rich media/interactive ads, for the U.S. market.

The reports will include ad impressions and reach for sites with display advertising, who is reached with these impressions through reach/frequency and GRP reporting for individual sites, and how impression and share trends change over time.

—Carol Krol

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