ComScore introduces new digital audience measurement service

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Reston, Va.—Internet measurement company comScore has introduced Media Metrix 360, a new service for digital audience measurement.

Media Metrix 360 combines audience measurement data from comScore’s global panel of more than 2 million Internet users with Web site server metrics. The new service is designed to reconcile traffic metrics reported from client server-side and ad-server data with audience measurement data.

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