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ComScore introduces 'Total Universe' report

Published on .

Reston, Va.—ComScore Inc. announced the beta release of the comScore Media Metrix Total Universe report, designed to measure 100% of site traffic, including traffic from mobile phones, apps, tablets and shared computers, such as those at Internet cafes.

According to ComScore, the report will be released to comScore Media Metrix subscribers with April data in the U.S. and U.K. for publishers using the comScore Unified Digital Measurement tag. The report will measure unique visitors, reach and page views.

“With digital media fragmentation occurring at an accelerating pace, it has never been more important for publishers to understand the full size and composition of their audiences and get credit for the traffic they're generating across all media platforms,” Cameron Meierhoefer, comScore exec VP-analytics, said in a statement.

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