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BtoB

ComScore launches new version of qSearch

Published on .

Reston, Va.—ComScore announced it has introduced comScore qSearch 2.0, an expanded version of its search interface that the measurement company in a release called “the second generation of search measurement.”

It said the new interface will give clients an in-depth view of the search universe in the U.S. and worldwide that encompasses not only the major search engines such as Yahoo and Google but also the top vertical search sites, the top 50 Web properties where searches are conducted and local search. It enables clients to discern where a search originates.

In addition, like Hitwise, comScore released its July search share numbers. Google ranked as the top engine with 55.2% of searches, while Yahoo ranked second with 23.5%; Microsoft and Ask commanded 12.3% and 4.7%, respectively. Time Warner Network came in fifth, with a 4.4% share of the market. The data are based on a sample of 2 million U.S. Internet users.

—Carol Krol

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