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BtoB

ComScore: Local search on the upswing

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Sept. 28 Reston, Va.—ComScore Networks, an online measurement company, released a report showing significant growth in the U.S. local search market.

According to the study, 63% of U.S. Internet users (or approximately 109 million people) conducted a local search online in July, a 43% increase compared with July 2005.

Google Sites (30%) and Yahoo! Sites (29%) garnered the largest share of local searches in July. Microsoft Sites captured 12% of local searches, followed by Time Warner Network with 7%.

Local search is defined as searches conducted by consumers on the local or directory (Yellow Pages) sections of main search sites, and other searches identified as having local intent.

—Matthew Schwartz

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