Sept. 28 Reston, Va.—ComScore Networks, an online measurement company, released a report showing significant growth in the U.S. local search market.
According to the study, 63% of U.S. Internet users (or approximately 109 million people) conducted a local search online in July, a 43% increase compared with July 2005.
Google Sites (30%) and Yahoo! Sites (29%) garnered the largest share of local searches in July. Microsoft Sites captured 12% of local searches, followed by Time Warner Network with 7%.
Local search is defined as searches conducted by consumers on the local or directory (Yellow Pages) sections of main search sites, and other searches identified as having local intent.