The study found huge differences in those habits. The heaviest viewers (defined as the top 20% of viewers) averaged 841 minutes of online video viewing per month; moderate viewers (the next 30%) averaged 77 minutes; and the lightest viewers (the bottom 50%) watched an average of six minutes each.
“The difference in consumption levels was astounding,” said Jarvis Mak, VP-research and insight at Media Contacts, in a statement. “The usage differences are reminiscent of the early days of the Internet.”
YouTube is a common thread among the heavy, moderate and light segments. It is the top video site for all three and attracts the most overall video viewers (54%).