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BtoB

ComScore Media Metrix launches competitive search marketing service

Published on .

Reston, Va.—ComScore Media Metrix, a digital media measurement company, Thursday announced the launch of Competitive Search Marketing Reports. The new service enables agencies, publishers and online marketers to compare the effectiveness of their online search campaigns with those of their competitors.

The new reports will become part of the company's qSearch product suite.

Statistics measured include sponsored ad impressions, sponsored click-through rate, number of click-throughs, and percent of total click-throughs from sponsored ads.

The service can also divine which search engines are preferred for sponsored ad campaigns.

—Carol Krol

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