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BtoB

ComScore, MediaBank partner on media planning and buying initiative

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Reston, Va.—ComScore and MediaBank announced an initiative to integrate their technology platforms in order to streamline the media planning and buying process.

The partnership will link comScore Media Planner, a media planning platform, with MediaBank O|X, a media buying platform. The integration will enable media planners and buyers to more seamlessly navigate between the media planning and buying, execution, and billing processes, according to the companies.

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