ComScore, MediaBank partner on media planning and buying initiative

Reston, Va.—ComScore and MediaBank announced an initiative to integrate their technology platforms in order to streamline the media planning and buying process.

The partnership will link comScore Media Planner, a media planning platform, with MediaBank O|X, a media buying platform. The integration will enable media planners and buyers to more seamlessly navigate between the media planning and buying, execution, and billing processes, according to the companies.