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ComScore Networks to measure social media

Published on .

Reston, Va.—ComScore Networks announced a research and development initiative to provide measurement of social media such as blogs and online communities. As part of the research project, comScore said, it will build a database that will use a customized weighting and projection system designed specifically to measure conversational media and blogs. ComScore said the measurement system will help advertisers quantify the value of blog audiences.
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