$137.8B U.S. ad spend for top 200 advertisers
Google sites ranked as the top U.S. video property with nearly 5.1 billion videos viewed, representing a 40% share of all videos viewed. The YouTube.com video-sharing site accounted for more than 98% of Google’s total.
Fox Interactive Media ranked second with 439 million videos (3.5%), followed by Viacom Digital with 325 million (2.6%) and Yahoo sites with 304 million (2.4%).
More than 146 million U.S. Internet users watched an average of 87 videos per viewer in November, according to comScore.