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BtoB

ComScore panel exceeds 2 million

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Reston, Va.—ComScore Networks, an Internet market research provider, announced late last week that its consumer panel has grown to exceed 2 million participants worldwide. ComScore said it is building its panel through methodologies such as random digit dial recruitment and membership incentives, including no-cost PC virus protection and other software services. ComScore said its panel has 1.5 million consumers in the U.S., including more than 100,000 at-work panelists and 40,000 university participants.
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