Internet viewers watched a total of 7.20 billion videos online, viewing an average of 151 minutes of video in January, the report found. The average viewing time per video was 2.6 minutes, according to comScore.
Also, peak viewing occurred between 5 p.m. and 8 p.m. on weekdays, when video consumption was 60% higher than average
Google was the top streaming video property in January, as measured by total unique streamers (54.7 million) and total video streams initiated (1.17 billion). The lion’s share of video streaming activity on Google property occurred on YouTube.com, which accounted for 992.0 million video streams initiated.