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BtoB

ComScore reports on streaming video usage

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Reston, Va.—Nearly 123 million people in the U.S., or about 70% of the total U.S. Internet audience, viewed streaming video online in January, according to comScore’s Video Metrix report.

Internet viewers watched a total of 7.20 billion videos online, viewing an average of 151 minutes of video in January, the report found. The average viewing time per video was 2.6 minutes, according to comScore.

Also, peak viewing occurred between 5 p.m. and 8 p.m. on weekdays, when video consumption was 60% higher than average

Google was the top streaming video property in January, as measured by total unique streamers (54.7 million) and total video streams initiated (1.17 billion). The lion’s share of video streaming activity on Google property occurred on YouTube.com, which accounted for 992.0 million video streams initiated.

—Kate Maddox

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