Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


ComScore reports on streaming video usage

Published on .

Reston, Va.—Nearly 123 million people in the U.S., or about 70% of the total U.S. Internet audience, viewed streaming video online in January, according to comScore’s Video Metrix report.

Internet viewers watched a total of 7.20 billion videos online, viewing an average of 151 minutes of video in January, the report found. The average viewing time per video was 2.6 minutes, according to comScore.

Also, peak viewing occurred between 5 p.m. and 8 p.m. on weekdays, when video consumption was 60% higher than average

Google was the top streaming video property in January, as measured by total unique streamers (54.7 million) and total video streams initiated (1.17 billion). The lion’s share of video streaming activity on Google property occurred on YouTube.com, which accounted for 992.0 million video streams initiated.

—Kate Maddox

Most Popular
In this article: