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BtoB

comScore, Solve Media form measurement partnership

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New York—Measurement company comScore Inc. and Solve Media, a performance-based online advertising company, announced a partnership to offer Native Insights research. Native Insights is a new research service that measures online advertising in a native manner, which means information is collected in the flow of a user's experience on the Web rather than by clicks and other standard online advertising metrics. The service has such features as survey targeting, brand lift research and creative optimization.
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