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BtoB

comScore unveils cross-platform reporting system

Published on .

New York—comScore announced the launch of Media Metrix Multi-Platform, a reporting system that measures audience activity across the Web, mobile devices, PCs and other platforms. The system is designed to help publishers and advertisers gain insight into audience online activity and help optimize marketing campaigns. The service includes reporting on more than 300,000 digital media properties, including unduplicated audience size, demographic makeup, engagement, performance and behavioral trends.
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