New York—Condé Nast Publications is collaborating with Adobe Systems to understand how readers engage with digital magazine editions and better inform ad campaigns.
Using Adobe's Omniture Web analytics solution, Condé Nast is tracking audience behavior with digital magazine editions, including levels of distribution, audience exposure and engagement.
The publisher of such titles as Footwear News
and Women's Wear Daily
initially is offering to “key advertisers” a view into such metrics as Total Digital Edition Circulation, Total Issue Readers and Total Ad Readers. The company said it will make these metrics available to other advertisers this fall.