The company, which publishes The New Yorker and Wired, said one of the first products to come from the alliance is a magazine application built on the Adobe AIR runtime. Adobe AIR allows the development of content that is deployable on laptops, smart phones and e-readers.
Wired will be the first Condé Nast brand to use the technology.
“This is the next piece of the puzzle for developing our unique magazine content in a digitalized format that will drive the new devices that will hit the market in 2010,” Charles H. Townsend, president-CEO of Condé Nast, said in a statement.
Conde Nast, which also owns the Fairchild Fashion Group (publisher of WWD), said it is also working with Hewlett-Packard Co. to create a color e-reader that offers greater opportunities for advertising messages.