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'Condé Nast Portfolio' makes its debut

Published on .

New York—The premiere issue of Condé Nast Portfolio debuted, along with its Web site, Portfolio.com.

The May issue has a folio of 332 pages; it includes 95 advertisers, 53 of which are b-to-b. Among the b-to-b advertisers, 20 are new to Condé Nast, including Barclays Capital, Bombardier Flexjet, Goldman Sachs and Pitney Bowes.

The premiere issue has a rate base of 300,000, which will bump up to 350,000 in September, when the magazine will move to a monthly frequency.

Portfolio.com launches with 10 sponsors, whose ads will remain online for the four-month launch period. These advertisers include American Express Co., IBM Corp. and Intel Corp.

—Matthew Schwartz

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