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Conference Board survey polls ad execs

Published on .

New York -- Forty percent of senior advertising executives polled at the recent Conference Board 1999 Advertising Conference said they expect to change their ad agency within the next year. The Conference Board's ``Pulse Survey,'' which polled 101 of the 117 business and agency executives who attended the conference, also found that: 70% expect their advertising budget to increase over the next two years; 3% expect it to decrease; slightly less than 30% expect no change. Forty percent said the Internet has increased their advertising budget; 61% said the Internet has had no impact on their budget. The Conference Board is a research and networking organization.
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