Industry executives applauded Congress' approval of the bill.
"If we had not had a federal law to trump the California [anti-spam] law, it would have been devastating to our industry," said Gordon Hughes, president of American Business Media. "This helps the business community immensely."
Direct Marketing Association President-CEO H. Robert Wientzen said that having a single federal anti-spam law would make legal enforcement against spammers easier.
Wientzen, Hughes and the ABM's postal counsel, David Straus, an attorney with Thompson Coburn, continued to express concern over the bill's provision giving the Federal Trade Commission authority to establish a do not e-mail registry, despite opposition from FTC officials, including Commissioner Timothy Muris.