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BtoB

Congress unveils new privacy legislation

Published on .

Washington, D.C.-Reps. Chris Cannon (R-Utah) and Anna Eshoo (D-Calif.) have submitted legislation that would provide privacy protection for Internet users. The Cannon-Eshoo bill would mandate, among other things, that companies post on their Internet sites what they intend to do with any collected personal data. The bill is similar to legislation proposed last year by Senators John McCain (R-Ariz.) and John Kerry (D-Mass.). What is certain is that some privacy legislation will pass, most likely this year. What is uncertain is how significantly it might impede the expansion of b-to-b direct marketing. The Direct Marketing Association is lobbying Congress on such matters, as are some high-profile corporate executives, including IBM Corp. Chairman-CEO Lou Gerstner.
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