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BtoB

Connecting to Customers Using Emotion

Published on .

As Paul Dunay notes in his blog this week, “Now more than ever before, emotion is saturating buying decisions, and marketing needs to tap into this and use new ways to research and connect with customers.” He points to a recent study that found 85% of buying is emotional and only 15% is rational. Check out his blog this week for some tips on how to connect to customers using emotional appeal.
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