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BtoB

Connelly Partners buys C-Quential

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Boston--Advertising agency Connelly Partners has acquired C-Quential, an online brand promotions company based in Somerville, Mass. C-Quential’s clients include Nestle Purina, Merrill Lynch, CampusCareerCenter, CampusRN and Aspire. Joining Connelly will be C-Quential’s founder and CEO, Mark Russell, who will take the title of director of interactive. Financial terms of the agreement were not disclosed.
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