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Consolidate and Coordinate your Media

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Paul Dunay, CMO of social media monitoring firm Networked Insights, recommends that marketers consolidate their paid, owned and earned (POE) media with one agency. “By consolidating your POE into a single agency or plan within your company, you can more efficiently coordinate your marketing efforts. This will never happen as long as you spend your time just trying to get everyone together in one room,” he writes in his blog this week. His post features a webinar with Forrester Research on how to do this.
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