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BtoB

Constant Contact enhances mobile email offerings

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Waltham, Mass.—Constant Contact has added to its mobile email marketing services for small-to-midsize companies with new list-building tools. Available as third-party API apps within Constant Contact's AppConnect platform, the new tools include iCapture, which captures names, emails and preferences of customers and automatically adds them to the Constant Contact database; Ez Texting, which runs text messaging campaigns, polls and contests to email subscribers; and Mojaba, which creates mobile email subscription forms. In April Constant Contact added a set of apps to AppConnect enabling marketers to include images, videos and other rich elements in their email campaigns.
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