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BtoB

Constant Contact upgrades event-management tool

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Waltham, Mass.—Constant Contact, continuing to expand on its core email marketing technology for small and midsize businesses, has updated its event-management offerings with new promotional tools. The software now includes custom event templates for invitations and registration pages, and an option that enables attendees to register, submit payment and check in to events using mobile devices. Another new feature allows marketers to add their events to directories SocialVents and Events in America. Most recently, Constant Contact introduced a social marketing module to augment its email, survey and event-planning tools.
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