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BtoB

Construction exchange signs agencies

Published on .

International Design and Construction Online Inc., Annapolis, Md., said Wednesday it has signed Devon Direct Marketing and Advertising L.L.C., New York, and Havas Advertising's Creamer Dickson Basford to market its e-commerce portal. The Annapolis, Md.-based company, which goes by e-IDC.com, is attempting to build a dominant position in the $3.2 trillion design and construction market. It faces competition from Buzzsaw.com, San Francisco, among others. e-IDC said the two agencies would handle brand development, customer acquisition, online marketing, analyst outreach and press relations.
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