The gain was more than three times the rate of growth for the overall U.S. Internet audience, which rose 3.7% in the first quarter. The findings are based on an MPA analysis of Nielsen Online-supplied data from 337 consumer magazine brands online.
In addition, visitors to magazine Web sites averaged a combined 2.3 billion minutes per month during the first quarter, a 16.7% increase compared with the same period in 2007.
“Magazine brands online are getting ‘stickier’ with Web audiences, as the latest data shows,” said MPA President-CEO Nina Link, in a statement. “Publishers are increasingly employing the latest digital innovations to broaden their reach and appeal to an audience that has a clear hunger for magazine online content and communities.”