New York—Ad pages fell to 38,152.38 in the third quarter, a drop of 5.6% compared with the same period last year, according to Publishers Information Bureau data released Monday. The performance of consumer business magazines was mixed.
Bloomberg Businessweek posted a gain of 39.0% in ad pages in the third quarter. Other gainers were Harvard Business Review (25.8%), Barron's (15.6%), Fast Company (13.5%), Fortune (4.5%) and Entrepreneur (0.9%).
Business publications dropping pages included Wired (-0.5%), Forbes (-4.1%), Inc. (-8.2%) and The Economist (-8.4%).