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BtoB

Consumer print ad pages drop 5.6% in third quarter

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New York—Ad pages fell to 38,152.38 in the third quarter, a drop of 5.6% compared with the same period last year, according to Publishers Information Bureau data released Monday. The performance of consumer business magazines was mixed. Bloomberg Businessweek posted a gain of 39.0% in ad pages in the third quarter. Other gainers were Harvard Business Review (25.8%), Barron's (15.6%), Fast Company (13.5%), Fortune (4.5%) and Entrepreneur (0.9%). Business publications dropping pages included Wired (-0.5%), Forbes (-4.1%), Inc. (-8.2%) and The Economist (-8.4%).
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