Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Consumers favor a return to normal TV programming, advertising

Published on .

Most Popular
Study: Westfield, N.J.--According to a survey by Knowledge Networks-Statistical Research, 80% of American consumers said it is acceptable for TV networks to proceed with the new fall programming schedule, and 77% said enough time has passed since the terrorist attacks to resume advertising on entertainment programs. However, 48% said advertising should be withheld from news programs. The study was conducted during the weekend of Sept. 22-23, based on a panel of 452 households, and is the first joint product since Knowledge Networks Inc., Menlo Park, Calif., acquired the assets of Statistical Research Inc. earlier this month.
In this article: