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BtoB

Consumers favor a return to normal TV programming, advertising

Published on .

Study: Westfield, N.J.--According to a survey by Knowledge Networks-Statistical Research, 80% of American consumers said it is acceptable for TV networks to proceed with the new fall programming schedule, and 77% said enough time has passed since the terrorist attacks to resume advertising on entertainment programs. However, 48% said advertising should be withheld from news programs. The study was conducted during the weekend of Sept. 22-23, based on a panel of 452 households, and is the first joint product since Knowledge Networks Inc., Menlo Park, Calif., acquired the assets of Statistical Research Inc. earlier this month.
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