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BtoB

Content—The engine of social media marketing

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Sean Corcoran, a Forrester analyst, notes that most marketers by this time have set up Facebook pages, Twitter accounts, YouTube channels and LinkedIn accounts, and have probably tested other social media services such as Foursquare and Groupon. “And now that you've built your communities up, you've run into one big question: Now what?,” he writes in his blog. The answer, he says, is to provide relevant content. Read his blog to find out more.
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