Clickability, the new CMS being rolled out at e.Republic, is an SaaS system. SaaS systems, such as salesforce.com, are developed, upgraded and maintained by the vendor and accessed by users through a Web browser. Companies using SaaS systems don't own the software or the hardware it runs on; they simply pay a monthly fee to use them.
After signing with Clickability in January 2009, e.Republic launched its first site on the system by the end of the first quarter of that year, said Paul Harney, COO of e.Republic. The company plans to have all its major sites up on the system by the end of this year, he said.
Previously, e.Republic used an internally developed CMS. “We had programmers who had built some incredible things, which was a plus,” Harney said. “But one of the big minuses was that you had to go through IT if you wanted to change anything. My feeling is that one of the biggest benefits of the new CMS is the power it has given to our editorial and marketing teams.”
The ability to share content among e.Republic's websites is another positive, said Zach Presnall, Web marketing manager, who added that this should result in higher search engine rankings.
“We wouldn't take the same article and publish it in its entirety on multiple sites because search engine algorithms don't [advance] duplicative content,” he said. “Instead, we would put part of a story on one site and say, "Click here for the entire story' on another site. That would generate a lot of backlinks within our network and be beneficial for SEO.” M