Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Content isn't king; trust is

Published on .

The goal of content marketing is to build up familiarity and trust with prospective customers, says Bernadette Coleman, CEO of Advice Interactive Group, guesting on the SEOmoz blog. The content isn't designed to sell a specific product or service but rather to sell yourself to interested potential customers, she says. In fact, she adds, social content is one of the really big advantages small-business owners have over the titans of industry, specifically in terms of its ability to get much more personal with target audiences. Here, Coleman offers some of her favorite content marketing tips from experts around the Web.
Most Popular
In this article: