×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

The New Content Marketer: Winning Strategies for Driving Results with Video and Social Media

Published on .

As the digital landscape evolves and mainstream media transforms, marketers are developing new strategies for engaging with consumers. In today's social world, marketers must make sure they are attracting consumers and sustaining their attention—not just interrupting them with ads.
Most Popular
In this article: