Content Marketing Award: Branded Journalism: Winner: NetApp

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Part of's innovative BrandVoice platform, NetApp's BrandVoice effort places content from the network storage solutions provider on dedicated, branded pages of Forbes' site. A team of NetApp contributors writes columns on a variety of topics, from the security challenges of the Bring Your Own Device movement to a more personal column from NetApp Vice Chairman Tom Mendoza detailing how setting 90-day goals has changed his life. The informative, well-written content is strong on its own, but hitching it to a trusted brand in journalism gives it even more credibility and authority. Visitors see the Forbes name at the top of the page, and the right rail has a list of the most-read stories on At the same time, readers see links to most popular NetApp content and can click to see photos and bios of all the NetApp contributors. The insightful content is right at home on the platform, effectively positioning NetApp as a thought leader with a lot to say.
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