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Content Marketing Award: Email: Runner-up: Verizon Wireless

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Verizon Wireless' communications email newsletter for small-to-midsize businesses is impressive because it recognizes the evolving and distinct needs of customers as they become proficient using the company's products. Designed to increase engagement and loyalty as customers move through a two-year life cycle with Verizon solutions, six targeted e-newsletters are sent in separate waves over 24 months following the onboarding of each new SMB customer. Content includes “Tips and Training” for new customers, promoting SMB educational webinars; “Small Business Success,” offering product information and case studies on gaining greater expertise; “Small Business Solutions,” a cross- and upsell effort about other Verizon products; a general thank-you newsletter; and a “Latest Trends” blast to experienced users to highlight industry developments in solving SMB challenges. The focus is on providing readers with valuable information that will educate readers about the issues and challenges that matter most to them.
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