Content Marketing Award: Microsite: Runner-up: FedEx Corp.

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Global shipping and logistics company FedEx Corp. coined a term for the connections it provides to businesses, people and communities around the world: The Access Effect. With the goal of providing a thought-leadership platform around this idea and creating a global hub for customers and policymakers, FedEx debuted a microsite last year called FedEx Access. The well-designed and engaging site is packed with all types of content about global trading. From a navigation bar on the home page, users can find stories about how companies around the world are dealing with trade issues; watch videos featuring global business leaders and policymakers; and get helpful tools such as location-based Google Maps. The site's look and feel is clean and sophisticated, and the depth of content is impressive—a winning combination that positions the brand as a go-to authority on issues of importance to its audience.
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