Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Content Marketing: Ready for Prime Time

Published on .

In this webinar we'll present research from BtoB's 2012 Content Marketing: Ready for Prime Time report. We'll sketch out the current landscape of b2b content marketing, how marketers are employing it, and where we see it going. We'll also hear from Nick Panayi, Director, Global Brand & Digital Marketing at Computer Sciences Corp. and George Stenitzer, VP-Marketing & Corporate Communications at Tellabs, as they discuss their use of content marketing, along with some best practices from the field.
Most Popular
In this article: