BtoB

Content Marketing: Ready for Prime Time

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In this webinar we'll present research from BtoB's 2012 Content Marketing: Ready for Prime Time report. We'll sketch out the current landscape of b2b content marketing, how marketers are employing it, and where we see it going. We'll also hear from Nick Panayi, Director, Global Brand & Digital Marketing at Computer Sciences Corp. and George Stenitzer, VP-Marketing & Corporate Communications at Tellabs, as they discuss their use of content marketing, along with some best practices from the field.
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