BtoB

Content Marketing: The Secret to Success with B-to-B Marketing Automation

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This session will explore the challenges b-to-b marketers face in better aligning their programs to the buying cycle, and it will propose strategies for adopting a 'content marketing' posture to help better target and nurture buyers at different stages. It will put this engagement in the context of marketing automation adoption and discuss the importance of content marketing to power marketing automation campaigns.
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