BtoB

Using content marketing to understand your b2b audience

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Content is still king, according to Adam Holden-Bache on the Social Media B2B blog. He writes: “What do you really know about your B2B audience? Are they mostly early stage prospects or are they close to purchase? What topics generate leads and drive conversions? If you aren't using content marketing to better understand your B2B audience, you're missing an opportunity to discover what interests visitors and leads them to purchase.
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