BtoB

Context Matters in B-to-B Advertising

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What targeting technologies are available to B2B marketers and how can they use contextual targeting to generate leads and build brands? Attend this webcast to access new research that quantifies the impact of contextual relevance, develop a contextual targeting strategy that will reach decision makers, learn of recent advances and innovations in contextual targeting, and get ideas on how to map contextual targeting to different phases of the buying cycle.
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