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ContextWeb releases contextually targeted graphic ads

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July 18
New York—ContextWeb, an online advertising technology company, announced the release of contextually targeted graphic online ads with CPM pricing. The new ad program is an addition to the company’s text-based ads, which are sold on a cost-per-click basis. Advertisers including Delta Airlines, Tickle and Vonage have begun using the new program. Under the program, advertisers can buy graphic ads targeted to Web context in categories such as finance or travel.

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