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BtoB

ContextWeb rolls out new pricing model

Published on .

New York—Advertising network ContextWeb formally announced Thursday it has implemented a new pricing model in which publisher sites in its network can set their own CPM rates. ContextWeb said it is a significant shift from the traditional practice in which advertisers are the only party to control pricing and advertising networks decide what share of revenue they will pass on to the publisher.

Dubbed “Open PO,” the pricing model has been running at 100 publisher sites, including those of the Boston Herald, Denver Post, Weather Underground and World Now.

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