Vienna, Va.—Convera Corp., which provides vertical search services for publishers, has formed a partnership with search engine marketing services company SearchChannel. SearchChannel will help Convera develop online ad programs specifically for b-to-b publishers. Under the agreement, SearchChannel will integrate its existing vertical search engines with Convera’s vertical Web search platform. These include enginek.com in the marketing industry, dwellingwell.com in the home furnishings segment and others in such industries as human resources, pharmaceuticals and business travel.
Convera has recently won major deals to host vertical search services for several business publishers, including United Business Media, John Wiley & Sons and Nielsen Co.