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BtoB

CoreBrand announces top brands in third quarter

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Stamford, Conn.—CoreBrand released its third-quarter brand equity directory, which ranks the top corporate brands based on their contribution to the company’s overall market capitalization. The top 10 corporate brands, based on equity rank, were Coca-Cola Co., Harley-Davidson, Hershey Foods Corp., Campbell Soup, FedEx Corp., United Parcel Service of America, PepsiCo, Starbucks Corp., Colgate-Palmolive Co, and Wendy’s International.
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