×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

COREMedia Systems, TNS Media Intelligence introduce competitive analysis system

Published on .

Most Popular
Fairfield, N.J.—COREMedia Systems announced the launch of Ignite Competitive, a system that uses competitive data from TNS Media Intelligence to streamline the process of analyzing competitive ad campaigns.

The software downloads competitive ad schedules, spot by spot, with hyperlinks to the video from each commercial, within 48 hours.

The new service will initially process schedules from national cable networks. Other broadcast, interactive and print media will later be added from the TNS database of more than 2.2 million brands across 20 media.

—Matthew Schwartz

In this article: