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COREMedia Systems, TNS Media Intelligence introduce competitive analysis system

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Fairfield, N.J.—COREMedia Systems announced the launch of Ignite Competitive, a system that uses competitive data from TNS Media Intelligence to streamline the process of analyzing competitive ad campaigns.

The software downloads competitive ad schedules, spot by spot, with hyperlinks to the video from each commercial, within 48 hours.

The new service will initially process schedules from national cable networks. Other broadcast, interactive and print media will later be added from the TNS database of more than 2.2 million brands across 20 media.

—Matthew Schwartz

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