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Coremetrics enhances bid management capabilities

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San Mateo, Calif.—Coremetrics, a digital marketing and analytics company, announced that the new version of its Coremetrics Search product, to be released next month, will include advanced bid management capabilities. Users will be able to automatically manage bids based on an understanding of the customer purchase lifecycle. Coremetrics said the enhancements will also include management of the Google AdSense content network.
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