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BtoB

Coremetrics enhances three marketing applications

By Published on .

San Mateo, Calif.—Digital marketing optimization company Coremetrics has enhanced three of its applications that manage paid search programs, e-mail marketing campaigns, and offers and recommendations.

Coremetrics Search 7 now incorporates Google Quality Score reporting to better identify top-performing keywords, as well as geographic targeting, bid-rules wizards and customizable dashboards. The company’s LIVEmail 3 application has been upgraded to include e-mail best-practice programs when targeting Web site browsers, abandoners, purchasers or dormant visitors, among other new capabilities.

In addition, Coremetrics Intelligent Offer 4 has been upgraded to include richer visitor personalization and historical data to provide better up-sell and cross-sell recommendations.

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