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Coremetrics, Offermatica partner for automated online testing

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San Francisco—Coremetrics, a Web analytics company, Monday formally announced a partnership with Offermatica, a hosted testing and optimization services company.

Coremetrics said the alliance would enable the companies to automate targeted A/B and multivariate testing on Web content and promotions for clients, with the goal of increasing conversion rates.

Initial joint customers are already seeing positive results. One shared client, Carrot Ink, said conversions increased 20% after testing revealed its best call to action.

—Carol Krol

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